Not only does Domino's strive for the 30 minute delivery they also came out with an entire new recipe and ingredients!
We have all been in the situation before where we have paid good money for pizza that is horrible and delivered to us in an unpresentable way. Several public relations specialists for the company speak and address many of the consumers issues and concerns with products in the uploaded video.
Domino's clearly wants to improve their products and their pr department is in full force with new campaigns and ideas in order for consumers to have a great experience.

They have also joined the bandwagon and you are able to add them on Facebook!