Is a new logo in for the Gap corporation? Unfortunately the company is not getting a makeover for their logo after all. This PR Campaign just simply did not blow over with consumers in a recent poll concerning the changing logo. Consumers were outraged and were voicing their concerns on the logo change via Gap's Facebook and Twitter pages.
At the time of my post, the Tweet for the company was "We’ve heard you. We only want what’s best for Gap. No crowd sourcing, but the Blue Box is back."
Obviously this public relations campaign fell through. At least the company is listening to what the people and consumers want though! Their campaign is still trying to remain on good terms with their consumers. (Everyone knows its easier to keep the loyal customers than it is to bring new ones into the store.)
As with everything, the company just wanted to evolve their logo because their clothes are changing as well. The new logo was supposed to be seen as a new contemporary look.
The article in the Huffington Post written by the Gap President, Marka Hansen, takes the explanation to a deeper level. The company values their costumers so much they are opening the new logo idea to the millions of consumers via Facebook. Marka Hansen says she wants to keep the close connection they have with consumers and feels that opening this door will help Gap evolve into the new phase.
According to Lori Wachs, retail analyst, "The Gap has really struggle for the past few years." This is a massive reason in their need to restructure their logo image.
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