Roll Those Dice McDonald's!

           McDonald's has started there largest promotion again this year. Monopoly.  The promotion ran from October 5th to November 1st and even though it is officially over some stores still hand out the game pieces. The public relations department spends the entire year working on this large money making promotion in order to boost sales and increase consumers.  

             Several years ago I worked for the 1-800 customer service line for McDonald's as we took questions concerning the largest promotion for the corporation.  The Golden Arches has tagged Monopoly as their largest selling point next to the children's Happy Meals. 
  

           As consumers have more than one option to play the popular game prizes are handed out frequently.  The popular tag is "1 in 4 Wins" for this years game.  Consumers become obsessed with the game and collecting pieces in order for their chance at fame.  A large amount of blogs are posted during this time such as the Popular Thoughts Blog which helps readers understand a short summarized version of the game. 

            On Weight Loss Thought an individual blogs about the difficulty she has staying away from McDonald's this time of year because of the possibility of winning an amazing prize. 

         Let me assure you this IS part of the McDonald's PR campaign.  They are not necessarily wanting you to have a difficult time loosing weight but they are strongly focused on increasing consumer sales.  In addition to playing in the store the increase in technology has made it easier for people too play online with their codes.  This allows consumers and additional chance to win a prize. 

            A recent article by Robert Dougherty explains the business aspect of the Monopoly craze and how important it is to the large fast food chain.